For Studios & Publishers

The Antidote Blog

Our latest insights on Game UX, Antidote platform updates and video game industry trends!

Subscribe for Free

Playtesting Doesn’t Improve Your Game. Acting on Feedback Does

  I’ve seen this pattern too many times.  A studio runs a playtest, gets feedback from players and then… nothing changes. The same issues that players flagged show up in the next build and eventually, at launch. It’s like asking for directions and then choosing to drive the other way. After 10+ years in this space, I’ve learned that playtesting doesn’t improve your game, acting on the feedback does. Let me explain why studios struggle with this and what you

Playtesting Doesn’t Improve Your Game. Acting on Feedback Does

October 9, 2025

  I’ve seen this pattern too many times.  A studio runs a playtest, gets feedback from players and then… nothing changes. The same issues that players flagged show up in the next build and eventually, at launch. It’s like asking for directions and then choosing to drive the other way. After 10+ years in this space, I’ve learned that playtesting doesn’t improve your game, acting on the feedback does. Let me explain why studios struggle with this and what you

Player Creativity in Gamification

First‑Time User Experience (FTUE) can make or break a game. Discover simple, proven tactics for crafting intuitive onboarding that teaches core mechanics fast and hooks players for the long haul.

Discover More About Antidote and our Services

Discover More

Game UX and Market Research Insights Straight to Your Inbox

Subscribe for Free

Newsletter Sign Up

Subscribe for bi-weekly updates on:

📊 Exclusive market insights from our in-house reports on trending games.

📈 Success stories from leading studios and publishers.

📰 Industry news & tips to gain actionable insights on Game UX, development strategies, and emerging trends.

🆕 Antidote platform updates on latest features and tools.

Choose your character

Company

Playtest your game and get insights from players’ right away.

Start Free Trial

Player

Help companies create the very best experiences ever.

Become a tester
Already a member? Sign In.

Security Notice

We are aware of fraudulent Facebook Pages / Ads that are impersonating Antidote. To stay safe please read how to know if you are talking to Antidote and follow our best practices.

Download Report

After submitting your work email, you will receive an email in your inbox with the report.

Book a Meeting

After filling in your email, you’ll be prompted to pick a meeting time.

What will come next?

  • On our first meeting, we will determine how we can help.
  • From there, we will craft a tailored plan for you.
  • And last, we will execute the plan and level up – together.

Can’t wait to meet you!