Market Research for Games

Gain insights into players' preferences and purchasing habits to drive smarter decisions

Discover What Your Players Want

Figuring out the market and player preferences can often feel like a guessing game.

We remove the guesswork by running targeted market research campaigns to uncover your target audience, their interests and habits.

This lets you steer development with confidence, avoid costly mistakes and publish a game that aligns with your players’ expectations.

 

Why Player Insights Matter

Discover what motivates your players to create games they love.
Avoid wasting resources on concepts that miss the mark.
Gain a competitive edge by identifying any market gaps.
Create marketing material that resonates with your audience.

Find the Market Research Focus That Works for You

Global
Reach players worldwide or target specific regions to explore overall market trends and behaviors.
Genre
Target specific genres to uncover which features keep players immersed and identify any gaps in the current offerings.
Game
Analyze specific games to understand what players found engaging and how they discovered them.

A Quick Look at How It All Works

01

Set Your Goals
We define your study goals to meet your specific needs.

02

Craft the Perfect Survey
We help to refine your survey or design one for you.

03

Recruit the Right Players
We find players from our community, user acquisition campaigns or a mixed approach.

04

Guaranteed Quality Feedback
We implement measures to ensure all collected responses are high-quality and legitimate.

05

Monitor in Real Time
Track your campaign’s progress with live updates on costs and acquisition.

06

Analyze the Results
We help to analyze the results to provide key insights and actionable data.

07

Reward Distribution
We handle reward distribution after survey completion and quality validation.

Why Antidote is Your Ideal Research Partner

Data Quality

Collect Responses That You Can Trust

We understand the concern about receiving poor-quality feedback.

That’s why we have automated systems in place to detect and block invalid data, ensuring the responses you receive are legitimate and reliable.

Learn more about our anti-fraud measures.

 

 

Player Recruitment

Reach Your Target Audience in No Time

Find the perfect participants for your research with Antidote’s community.

Our player base features a diverse range of profiles, demographics, preferences, devices and spending habits – just to name a few!

You can also opt for external recruitment through user acquisition campaigns or a mixed approach for broader reach.

Survey Design

No More Complicated Survey Design

Choose the approach that works best for you:

  • Bring your own survey and we’ll help fine-tune it to ensure it meets all your research needs.
  • Alternatively, let our market research team handle the entire survey creation process, including question design, structure, logic and the rest.

Customize Every Aspect of Your Research

Select the options that best fit your study, giving you full control over the research process.

Choose Your Preferences: Tailored to Your Project's Requirements

Paid Media Campaigns
Creatives
Qualitative Reports
Campaign Performance Report
Quantitative Reports
Antidote
Player Base
Your Community

Choose Your Preferences: Tailored to Your Project's Requirements

Paid Media Campaigns
Creatives
Qualitative Reports
Campaign Performance Report
Quantitative Reports
Antidote
Player Base
Your Community

Choose Your Preferences: Tailored to Your Project's Requirements

Paid Media Campaigns
Creatives
Qualitative Reports
Campaign Performance Report
Quantitative Reports
Antidote Player Base
Your Community

Similar Services

Looking for more assistance with your game UX research?

Check out other similar services that leverage Antidote’s expertise and streamline your Game User Research!

Is Antidote the solution you were looking for?

Start your journey with us today! Let's create great experiences together!

Do You Have Additional Requirements?

Contact us to explore a custom solution for you needs.

Newsletter Sign Up

Subscribe for bi-weekly updates on:

πŸ“Š Exclusive market insights from our in-house reports on trending games.

πŸ“ˆ Success stories from leading studios and publishers.

πŸ“° Industry news & tips to gain actionable insights on Game UX, development strategies, and emerging trends.

πŸ†• Antidote platform updates on latest features and tools.

Book a Meeting

After filling in your email, you’ll be prompted to pick a meeting time.

What will come next?

  • On our first meeting, we will determine how we can help.
  • From there, we will craft a tailored plan for you.
  • And last, we will execute the plan and level up – together.

Can’t wait to meet you!

Download Report

After submitting your work email, you will receive an email in your inbox with the report.

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Company

Playtest your game and get insights from players’ right away.

Player

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