Figuring out the market and player preferences can often feel like a guessing game.
We remove the guesswork by running targeted market research campaigns to uncover your target audience, their interests and habits.
This lets you steer development with confidence, avoid costly mistakes and publish a game that aligns with your players’ expectations.
We understand the concern about receiving poor-quality feedback.
Thatβs why we have automated systems in place to detect and block invalid data, ensuring the responses you receive are legitimate and reliable.
Learn more about our anti-fraud measures.
Find the perfect participants for your research with Antidoteβs community.
Our player base features a diverse range of profiles, demographics, preferences, devices and spending habits – just to name a few!
You can also opt for external recruitment through user acquisition campaigns or a mixed approach for broader reach.
Choose the approach that works best for you:
Select the options that best fit your study, giving you full control over the research process.
Market research is crucial because it helps you understand what players really want and where your game fits in the market.
It allows you to:
Examining your target audienceβs preferences can be your secret weapon in releasing a game that resonates and becomes a hit.
We understand that high-quality data is critical to your research and ensuring legitimate responses is a top priority.
Some of our anti-fraud protocols include:
With these in place, you can rest easy knowing all feedback is genuine and reliable.
The cost depends on the scope of your research.Β
Factors such as the number of required samples, the method of participant acquisition and the level of analysis required can all affect the final price.
To get an accurate quote, feel free to get in touch and weβll be happy to discuss your project requirements!
Yes! Our in-house market research team can help with planning and consultation to ensure your study meets all your objectives.
From designing the questions to managing sample quality control and analyzing survey responses, we handle every part of the process.Β
You can sit back, relax and focus on creating your next awesome game!
The timeline for setup and results depends on the specific requirements of your study.Β
Factors like recruitment strategy, the specificity of player profiles, the number of samples required and other elements all play a role.
However, we ensure the entire project stays on track while meeting your proposed deadlines and timeline.
The analysis depends on the research type (game-specific, genre-based or global), objectives and focus.
However, it typically includes the following:
This detailed analysis provides actionable insights to help you refine your game and craft targeted marketing strategies.
Check out other similar services that leverage Antidoteβs expertise and streamline your Game User Research!
Make data-backed business decisions & reach your audience.
Subscribe for bi-weekly updates on:
π Exclusive market insights from our in-house reports on trending games.
π Success stories from leading studios and publishers.
π° Industry news & tips to gain actionable insights on Game UX, development strategies, and emerging trends.
π Antidote platform updates on latest features and tools.
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What will come next?
After submitting your work email, you will receive an email in your inbox with the report.