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4 practical ways to keep your game growing after launch

Good news! It’s launch day and your game finally appeared on storefronts after months or years of hard work. That’s the end of the road, right? At Antidote, we work with companies during the development stage, but just as often, we work with them after their titles go live. This usually happens when: Games that need a second wind Studios trying to figure out why growth/retention stalled Teams looking to expand into new markets Whatever the reason, investigating why post-launch

4 practical ways to keep your game growing after launch

September 4, 2026

Good news! It’s launch day and your game finally appeared on storefronts after months or years of hard work. That’s the end of the road, right? At Antidote, we work with companies during the development stage, but just as often, we work with them after their titles go live. This usually happens when: Games that need a second wind Studios trying to figure out why growth/retention stalled Teams looking to expand into new markets Whatever the reason, investigating why post-launch

Large-Scale Tests: The Antidote Playbook

First‑Time User Experience (FTUE) can make or break a game. Discover simple, proven tactics for crafting intuitive onboarding that teaches core mechanics fast and hooks players for the long haul.

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The Role of AI in User Research

First‑Time User Experience (FTUE) can make or break a game. Discover simple, proven tactics for crafting intuitive onboarding that teaches core mechanics fast and hooks players for the long haul.

Accessibility in Game Development

First‑Time User Experience (FTUE) can make or break a game. Discover simple, proven tactics for crafting intuitive onboarding that teaches core mechanics fast and hooks players for the long haul.

Game UX Alchemists podcast panel discussing real player feedback in playtesting

Why Internal Playtests Fail: Real Player Feedback Matters

Internal playtests hide the flaws that frustrate real players. In this Episode 3 recap of Game UX Alchemists, learn why dev‑team feedback falls short—and how recruiting the right players turns honest insights into higher retention and smoother launches.

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