
5 Common FTUE Mistakes We See During Playtests
The average refund rate for games on Steam is estimated to be roughly 10%. This means 1 in 10 buyers request their money back if their initial impression isn’t good enough. That first impression comes down to the First Time User Experience (FTUE), the very first minutes a player spends with your game. We’ve run hundreds of FTUE studies and in this article, I wanted to share 5 common mistakes we see game devs make that make players hit that









