For Studios & Publishers

The Antidote Blog

Our latest insights on Game UX, Antidote platform updates and video game industry trends!

What’s the ROI of Playtesting

Β  Here’s a question for you:Β  How do you measure the ROI of preventing a disaster before it happens? I ask this because even today, many game devs treat playtesting and user research as an afterthought or skip it altogether. If you’re a researcher reading this, you know exactly what I’m talking about. You’ve probably sat in meetings where someone dismissed your work as “nice to have” while the development budget got allocated to everything else. This frustrates me because

What’s the ROI of Playtesting

Β  Here’s a question for you:Β  How do you measure the ROI of preventing a disaster before it happens? I ask this because even today, many game devs treat playtesting and user research as an afterthought or skip it altogether. If you’re a researcher reading this, you know exactly what I’m talking about. You’ve probably sat in meetings where someone dismissed your work as “nice to have” while the development budget got allocated to everything else. This frustrates me because

Accessibility in Game Development

First‑Time User Experience (FTUE) can make or break a game. Discover simple, proven tactics for crafting intuitive onboarding that teaches core mechanics fast and hooks players for the long haul.

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Antidote has been nominated for the Mobile Game Awards as Best Tool Provider, Best Analytics Tool and Best Use of AI. If you love what we do, feel free to vote for us!

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