
What’s the ROI of Playtesting
Β Here’s a question for you:Β How do you measure the ROI of preventing a disaster before it happens? I ask this because even today, many game devs treat playtesting and user research as an afterthought or skip it altogether. If you’re a researcher reading this, you know exactly what I’m talking about. You’ve probably sat in meetings where someone dismissed your work as “nice to have” while the development budget got allocated to everything else. This frustrates me because