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What’s the ROI of Playtesting

  Here’s a question for you:  How do you measure the ROI of preventing a disaster before it happens? I ask this because even today, many game devs treat playtesting and user research as an afterthought or skip it altogether. If you’re a researcher reading this, you know exactly what I’m talking about. You’ve probably sat in meetings where someone dismissed your work as “nice to have” while the development budget got allocated to everything else. This frustrates me because

What’s the ROI of Playtesting

July 7, 2025

  Here’s a question for you:  How do you measure the ROI of preventing a disaster before it happens? I ask this because even today, many game devs treat playtesting and user research as an afterthought or skip it altogether. If you’re a researcher reading this, you know exactly what I’m talking about. You’ve probably sat in meetings where someone dismissed your work as “nice to have” while the development budget got allocated to everything else. This frustrates me because

Accessibility in Game Development

First‑Time User Experience (FTUE) can make or break a game. Discover simple, proven tactics for crafting intuitive onboarding that teaches core mechanics fast and hooks players for the long haul.

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Hogwarts Legacy | Antidote UX Review: A Potter-Head’s Perspective

Hogwarts Legacy is the most-watched single-player game on Twitch, breaking records with 1.3 million concurrent viewers. But did it live up to the hype? A Potter-Head shares her perspective on the game’s UX, including its attention to detail, character development, map design, and menus.

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