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Playtesting Doesn’t Improve Your Game. Acting on Feedback Does

  I’ve seen this pattern too many times.  A studio runs a playtest, gets feedback from players and then… nothing changes. The same issues that players flagged show up in the next build and eventually, at launch. It’s like asking for directions and then choosing to drive the other way. After 10+ years in this space, I’ve learned that playtesting doesn’t improve your game, acting on the feedback does. Let me explain why studios struggle with this and what you

Playtesting Doesn’t Improve Your Game. Acting on Feedback Does

October 9, 2025

  I’ve seen this pattern too many times.  A studio runs a playtest, gets feedback from players and then… nothing changes. The same issues that players flagged show up in the next build and eventually, at launch. It’s like asking for directions and then choosing to drive the other way. After 10+ years in this space, I’ve learned that playtesting doesn’t improve your game, acting on the feedback does. Let me explain why studios struggle with this and what you

Player Creativity in Gamification

First‑Time User Experience (FTUE) can make or break a game. Discover simple, proven tactics for crafting intuitive onboarding that teaches core mechanics fast and hooks players for the long haul.

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How Different Backgrounds Shape UX Research

First‑Time User Experience (FTUE) can make or break a game. Discover simple, proven tactics for crafting intuitive onboarding that teaches core mechanics fast and hooks players for the long haul.

The Role of AI in User Research

First‑Time User Experience (FTUE) can make or break a game. Discover simple, proven tactics for crafting intuitive onboarding that teaches core mechanics fast and hooks players for the long haul.

Accessibility in Game Development

First‑Time User Experience (FTUE) can make or break a game. Discover simple, proven tactics for crafting intuitive onboarding that teaches core mechanics fast and hooks players for the long haul.

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