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Playtesting Doesn’t Improve Your Game. Acting on Feedback Does

  I’ve seen this pattern too many times.  A studio runs a playtest, gets feedback from players and then… nothing changes. The same issues that players flagged show up in the next build and eventually, at launch. It’s like asking for directions and then choosing to drive the other way. After 10+ years in this space, I’ve learned that playtesting doesn’t improve your game, acting on the feedback does. Let me explain why studios struggle with this and what you

Playtesting Doesn’t Improve Your Game. Acting on Feedback Does

October 9, 2025

  I’ve seen this pattern too many times.  A studio runs a playtest, gets feedback from players and then… nothing changes. The same issues that players flagged show up in the next build and eventually, at launch. It’s like asking for directions and then choosing to drive the other way. After 10+ years in this space, I’ve learned that playtesting doesn’t improve your game, acting on the feedback does. Let me explain why studios struggle with this and what you

Player Creativity in Gamification

First‑Time User Experience (FTUE) can make or break a game. Discover simple, proven tactics for crafting intuitive onboarding that teaches core mechanics fast and hooks players for the long haul.

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Assisted Playtesting by Antidote gg

UX Case Study: Assisted Playtesting

  Regardless of the stage of development, it’s always extremely important to playtest your games. The insights and information you obtain through this process are

Xbox and Bethesda antidote ux playtest

Why did Microsoft aquire Bethesda?

On 9th March, Microsoft announced the completion of acquisition of the game publisher Bethesda, for 7.5 billion dollars in total. Interestingly, the most noticeable competitor

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