Player Profiles vs. Demographics in Playtesting
Some teams spend hours defining their playtest recruitment criteria, obsessing over getting the perfect mix of ages, genders and geographic locations. The issue with this approach is that they recruit the right demographics, but can end up getting the wrong feedback. When testing how players experience your game, it’s important to focus more on their inherent profiles. Let me explain why this matters and when each approach makes sense. Build The Problem With Demographics-First Thinking When you lead with demographics,
