
Playtesting Doesn’t Improve Your Game. Acting on Feedback Does
Β I’ve seen this pattern too many times.Β A studio runs a playtest, gets feedback from players and then… nothing changes. The same issues that players flagged show up in the next build and eventually, at launch. It’s like asking for directions and then choosing to drive the other way. After 10+ years in this space, I’ve learned that playtesting doesn’t improve your game, acting on the feedback does. Let me explain why studios struggle with this and what you