What’s included in the post-survey analysis?
The analysis depends on the research type (game-specific, genre-based or global), objectives and focus. However, it typically includes the following: Demographic and Gaming Experience Information Game or Genre-based feedback Gameplay mechanics Story and Narrative Graphics and Sounds Other features Positive Experiences and Areas of Improvement Cross-Cultural Gaming Habits Monetization and Pricing Analysis Marketing Channels and […]
How quickly can we expect setup and results from a study?
The timeline for setup and results depends on the specific requirements of your study. Factors like recruitment strategy, the specificity of player profiles, the number of samples required and other elements all play a role. However, we ensure the entire project stays on track while meeting your proposed deadlines and timeline.
Can Antidote help me create a custom market research campaign?
Yes! Our in-house market research team can help with planning and consultation to ensure your study meets all your objectives. From designing the questions to managing sample quality control and analyzing survey responses, we handle every part of the process. You can sit back, relax and focus on creating your next awesome game!
What’s the cost structure for running a market research study?
The cost depends on the scope of your research. Factors such as the number of required samples, the method of participant acquisition and the level of analysis required can all affect the final price. To get an accurate quote, feel free to get in touch and we’ll be happy to discuss your project requirements!
How does Antidote ensure the quality of the response data?
We understand that high-quality data is critical to your research and ensuring legitimate responses is a top priority. Some of our anti-fraud protocols include: Monitoring time spent answering surveys Cross-referencing multiple answers User fingerprinting to prevent duplicate entries Geofencing to block users from unauthorized regions IP blocking and VPN detection to prevent misuse from restricted […]
Why is market research important for my game development process?
Market research is crucial because it helps you understand what players really want and where your game fits in the market. It allows you to: Discover how players feel about your game Identify any potential gaps within the market Learn what the broader market thinks rather than just a select group Save money by avoiding […]