What’s the ROI of Playtesting

Here’s a question for you: How do you measure the ROI of preventing a disaster before it happens? I ask this because even today, many game devs treat playtesting and user research as an afterthought or skip it altogether. If you’re a researcher reading this, you know exactly what I’m talking about. You’ve probably sat […]
The Role of AI in User Research

First‑Time User Experience (FTUE) can make or break a game. Discover simple, proven tactics for crafting intuitive onboarding that teaches core mechanics fast and hooks players for the long haul.
The Best Testing Feedback Comes from Players in Pajamas

I want to quickly describe two playtesting scenarios for you: Option 1: You’re settling into your favorite gaming chair, controller in hand, snacks within reach. You spent months perfecting your setup and tweaking it to your liking. The lighting is just right, your monitor is at the perfect angle and you’re wearing those comfortable pajamas […]
Accessibility in Game Development

First‑Time User Experience (FTUE) can make or break a game. Discover simple, proven tactics for crafting intuitive onboarding that teaches core mechanics fast and hooks players for the long haul.
Antidote’s Security Measures for Playtesting Your Games

Introduction At Antidote, securing the intellectual property of your game during playtesting sessions is our number one priority. We recognize the countless hours your team has spent on planning, designing and creating your game, as well as the resources invested to realize the project. Therefore, it’s critical to ensure that your game’s details are […]
Why “Too Much Feedback” Actually Means You’re Testing Too Late

“We’re getting way too much feedback from players”. I’ve heard this phrase more times than I’d like to admit during my years in the gaming industry. And every single time, it makes me flinch a little because this statement is usually a red flag that something went wrong much earlier in the development process. […]
Balancing UX and Business Goals in Game Development

First‑Time User Experience (FTUE) can make or break a game. Discover simple, proven tactics for crafting intuitive onboarding that teaches core mechanics fast and hooks players for the long haul.
Why Internal Playtests Fail: Real Player Feedback Matters

Internal playtests hide the flaws that frustrate real players. In this Episode 3 recap of Game UX Alchemists, learn why dev‑team feedback falls short—and how recruiting the right players turns honest insights into higher retention and smoother launches.
The Importance of First Time User Experience (FTUE) in Games

First‑Time User Experience (FTUE) can make or break a game. Discover simple, proven tactics for crafting intuitive onboarding that teaches core mechanics fast and hooks players for the long haul.
What Makes or Breaks Games (from UX perspective)

What truly makes—or breaks—a game? Our UX experts reveal the most common design pitfalls and playtest‑backed fixes that keep players engaged from start to finish.