Market research is crucial because it helps you understand what players really want and where your game fits in the market.
It allows you to:
- Discover how players feel about your game
- Identify any potential gaps within the market
- Learn what the broader market thinks rather than just a select group
- Save money by avoiding the development of features or games players don’t want
Examining your target audience’s preferences can be your secret weapon in releasing a game that resonates and becomes a hit.