UX Reports for Game Studios and Publishers
Why are the Playtest’s reviews important? While it is not hard to understand the importance of playtesting, it might be easy for someone not familiar with this process to overlook certain aspects of it. One of the biggest examples of this is the sheer amount of results that may be obtained from even a single […]
UX Case Study: Assisted Playtesting
Regardless of the stage of development, it’s always extremely important to playtest your games. The insights and information you obtain through this process are invaluable tools that help you to understand and measure player engagement and interest in your projects, while also discovering if the mechanics implemented are working as intended or if some […]
Why did Microsoft aquire Bethesda?
On 9th March, Microsoft announced the completion of acquisition of the game publisher Bethesda, for 7.5 billion dollars in total. Interestingly, the most noticeable competitor of Microsoft Xbox – Sony PlayStation just obtained the PS5 exclusivity of two video games from Bethesda – Deathloop and Ghostwire: Tokyo. In this article, we will have a discussion […]
UX Case Study: Stress Test – Simultaneous Playtest
As the multiplayer landscape in video games evolves, so do the requirements and the elements added to it in order to provide new functionalities and mechanics. This creates an increase in multiplayer and simultaneous testing. Thus more and more companies want to make sure their servers are capable of handling large numbers of players and […]
6 Gaming Industry Events For This Summer 2021
Here are the most exciting Gaming Industry Events for this Summer 2021. From what we have seen so far, we can all agree that 2020 wasn’t the greatest year. Lots of Gaming Industry events and conferences were cancelled because of the pandemic, and therefore had to be done either online or postponed to 2021-2022.Unfortunately, not much […]
Simultaneous and Multiplayer Testing in Game User Research
Why should you go for Simultaneous or Multiplayer Testing? As the paradigm of games evolves, more and more developers show interest in including multiplayer elements in their game. Or they even create a core gameplay loop that entirely revolves around playing with people from all around the globe. Because of this, multiplayer testing and simultaneous […]
UX Case Study: Interviews and Focus Groups
Antidote User Experience Case Overview Previously under the needs of one specific video game studio, Antidote organized a focus group and in-depth interviews for its targeted players. The purpose was to get a better understanding on how to improve the user experience. The studio expressed their satisfaction and highly evaluated the results Antidote had achieved […]
5 Facts about Video Game Events
Few days ago we talked about How to Maximize the Outcome of Video Game Events, that idea came after having visited some of the most important, local or specialized game events. There are plenty of them and as a next post we wanted to talk about it, About Game Events. We started thinking about recommending […]
How to Maximize the Outcome of Video Game Events
Get the most out of your next Video Game Event A new event is approaching, the whole team put a lot of effort to make it great and it is going to be an inflexion point for your project. After some exhausting weeks polishing your game, spending days designing your Booth and arranging your travel […]
User Experience in Video Games: Why it Matters
Various profiles define our identity. Among them, Joan Costa, UX researcher at Sekg, highlights the importance of user experience analytics in the video game industry, and, more specifically, how to implement it in game development processes. Background Joan grew up in Catalonia and has always been passionate about video games. It is when he turned […]