From Hardcore Gamer to UX Game Designer

Pad with laptop game development playtesting with Antidote

As most of you might already know, the gaming industry is quite new and so it is the education related to it. In fact, it is so new that last year was celebrated the tenth anniversary of the first video game university degree in Spain. That is a very short time compared, for example, to […]

The Evolution of Racing Games (Part 1)

Virtua Racing VR

There is nothing like unleashing your inner speed demon while playing your favorite racing game. Choosing your favorite car and beating out the competition leaves you in a thrill that other games can’t match. To all of you who enjoy the excitement of racing games, do you really know the humble beginning of this great […]

The Psychological Benefits of Video Games

Psychology and video games: background Video games have been notoriously popular for what seems like forever. But why? What is it about video games that makes them so compelling? The United States has the largest video game presence in the entire world, and in 2017, the video game industry earned an astounding $108.9 billion (Strickland […]

User Experience in Video Games: Why it Matters

Various profiles define our identity. Among them, Joan Costa, UX researcher at Sekg, highlights the importance of user experience analytics in the video game industry, and, more specifically, how to implement it in game development processes. Background Joan grew up in Catalonia and has always been passionate about video games. It is when he turned […]

Understanding Gamer Psychology: Why Do People Play Games?

Understanding Gamer Psychology: Why Do People Play Games

Games have been played for a long, long time now. Remember those countless hours we spent playing Pacman on the arcades or playing Pokemon on our Gameboy Colors as children? For sure we do . While a lot of research has been done concerning the possible negative health effects of video gaming, it is not often […]

Why biometrics is the next level of game analytics

game testing

Recently, SEKG was invited to give a contribution to the American media Gamesauce regarding the use of biometrics in the videogame industry. This is the re-post of the original article. Video games certainly have evolved over the years and are different from one to another. However, there is one thing they have in common: the […]

A New World of Video Games: Viewers

A new world of video games viewers by antidote

Last time we talked about a new realm of video gaming called streaming, and explored why we stream and what we like about it.Today, we’re discussing the other side of livestreaming: the audience or video game viewers Why do we like to spend hours and hours watching livestreams? What makes us do it in the first […]

A New World of Video Games: Streaming

A new world of video games streaming by antidote

The craze of recording and posting experiences has been around for a while now. It’s easy to find a viral video of a dog doing crazy tricks on one’s Facebook feed or coming across a random prank video on Youtube. But what’s the deal with livestreaming everything, especially with the video games streaming world right now, and […]

Book a Meeting

After filling in your email, you’ll be prompted to pick a meeting time.

What will come next?

  • On our first meeting, we will determine how we can help.
  • From there, we will craft a tailored plan for you.
  • And last, we will execute the plan and level up – together.

Can’t wait to meet you!

Choose your character

Company

Playtest your game and get insights from players’ right away.

Player

Help companies create the very best experiences ever.

Already a member? Sign In.