Why Building Your Game Community Early Is Everything
If you’re waiting until launch to build a player community, you’re already behind. I know that might sound harsh, but by the time your game launches, it’s too late. You’re playing catch-up, rushing to find people interested in your game while competing with thousands of other releases for attention. This is something I see all […]
What’s the ROI of Playtesting
Here’s a question for you: How do you measure the ROI of preventing a disaster before it happens? I ask this because even today, many game devs treat playtesting and user research as an afterthought or skip it altogether. If you’re a researcher reading this, you know exactly what I’m talking about. You’ve probably […]
Why “Too Much Feedback” Actually Means You’re Testing Too Late
“We’re getting way too much feedback from players”. I’ve heard this phrase more times than I’d like to admit during my years in the gaming industry. And every single time, it makes me flinch a little because this statement is usually a red flag that something went wrong much earlier in the development process. […]