{"id":18741,"date":"2024-05-08T16:14:01","date_gmt":"2024-05-08T14:14:01","guid":{"rendered":"https:\/\/antidote.gg\/?p=18741"},"modified":"2024-11-11T16:26:28","modified_gmt":"2024-11-11T14:26:28","slug":"ankama-ftue","status":"publish","type":"case-study","link":"https:\/\/antidote.gg\/zh-hans\/case-study\/ankama-ftue\/","title":{"rendered":"How Ankama Increased Their New Player Retention Rate by 25% with Antidote"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18741\" class=\"elementor elementor-18741\" data-elementor-post-type=\"case-study\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a1733c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a1733c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f0dd79\" data-id=\"3f0dd79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5e935a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e935a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e79a269\" data-id=\"e79a269\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2ba670 elementor-widget elementor-widget-video\" data-id=\"e2ba670\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=hWS2e5JUFWY&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc4de86 elementor-widget elementor-widget-text-editor\" data-id=\"dc4de86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p><strong><span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 10pt;\"><i>A video interview with Sacha Vetu, Product Manager at Ankama, who discusses his experience working with Antidote<\/i><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aa47f9 elementor-widget elementor-widget-heading\" data-id=\"6aa47f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><br>Quick Summary \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45311fb elementor-widget elementor-widget-text-editor\" data-id=\"45311fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ankama, creators of the DOFUS game, aimed to enhance the gameplay experience for new players and to expand into new market<\/span><\/li><\/ul><div>\u00a0<\/div><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They faced challenges with early retention and identifying the points at which players churned<\/span><\/li><\/ul><div>\u00a0<\/div><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ankama collaborated with Antidote\u2019s UX team, utilizing our <a href=\"https:\/\/antidote.gg\/playtesting-features\/\">GUR platform<\/a> to recruit the right player profiles, conduct two research studies and create a stakeholder-ready <a href=\"https:\/\/antidote.gg\/antidote-services\/user-experience-reports\/\">UX report<\/a><\/span><\/li><\/ul><div>\u00a0<\/div><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">As a result, they improved new player retention by 25% and experienced a successful relaunch with over 200,000 downloads<\/span><\/li><\/ul><div>\u00a0<\/div><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The collaboration saved Ankama substantial development time, providing valuable insights from their target audience and helping them to meet tight deadlines<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d6aab7 elementor-widget elementor-widget-heading\" data-id=\"3d6aab7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><br>The Company <br>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04bbea3 elementor-widget elementor-widget-image\" data-id=\"04bbea3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"419\" src=\"https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/dofus-touch-1024x536.png\" class=\"attachment-large size-large wp-image-18749\" alt=\"An image banner introducing the game: Dofus Touch\" srcset=\"https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/dofus-touch-1024x536.png 1024w, https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/dofus-touch-300x157.png 300w, https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/dofus-touch-768x402.png 768w, https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/dofus-touch.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5101d40 elementor-widget elementor-widget-text-editor\" data-id=\"5101d40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.ankama.com\/en\">Ankama<\/a>, founded in 2001, is a world-renowned game studio based in Roubaix, France.<\/span><\/p><p><span style=\"font-weight: 400;\">Ankama blends video games with various forms of media including animation, comics and board games to create immersive storytelling experiences.<\/span><\/p><p><span style=\"font-weight: 400;\">Their flagship titles, <\/span><a href=\"https:\/\/www.dofus.com\/en\/prehome\"><b>DOFUS<\/b><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.wakfu.com\/en\/prehome\"><b>WAKFU<\/b><\/a><span style=\"font-weight: 400;\">, are tactical MMORPGs that submerge players in the whimsical Krosmoz universe, embarking them on quests to retrieve magical dragon eggs known as Dofus.<\/span><\/p><p><span style=\"font-weight: 400;\">The studio is recognized for its innovative approach to combining game development with other forms of entertainment, creating a unique, cross-media narrative experience for its audience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc9a1e7 elementor-widget elementor-widget-heading\" data-id=\"cc9a1e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><br>The Challenge <br>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2aba18 elementor-widget elementor-widget-image\" data-id=\"d2aba18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"419\" src=\"https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/Q1-1024x536.png\" class=\"attachment-large size-large wp-image-18750\" alt=\"\" srcset=\"https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/Q1-1024x536.png 1024w, https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/Q1-300x157.png 300w, https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/Q1-768x402.png 768w, https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/Q1.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ec8d9f elementor-widget elementor-widget-text-editor\" data-id=\"6ec8d9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Ankama wanted to <\/span><b>improve the overall user experience<\/b><span style=\"font-weight: 400;\"> for DOFUS Touch, a mobile version of the game.<\/span><\/p><p><span style=\"font-weight: 400;\">The goal was to make the game <\/span><b>more accessible and appealing to new players<\/b><span style=\"font-weight: 400;\">, enhancing its friendliness and facilitating expansion into new markets.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To achieve this, the team at Ankama aimed to conduct <\/span>a <b><a href=\"https:\/\/antidote.gg\/antidote-services\/first-time-user-experience-ftue-playtesting\/\">First Time User Experience (FTUE) playtest<\/a><\/b><span style=\"font-weight: 400;\"> to gather insights from their target audience. In addition, they wanted to carry out a series of <\/span><a href=\"https:\/\/antidote.gg\/antidote-services\/game-concept-validation\/\"><b>concept validation sessions<\/b><\/a><span style=\"font-weight: 400;\"> to gather player perspectives on the specific game elements.<\/span><\/p><p><span style=\"font-weight: 400;\">When asked about what encouraged them to seek external assistance with their project, <strong>Sacha<\/strong>, <strong>Product Manager at Ankama<\/strong>, responded by saying:<\/span><\/p><p>\u00a0<\/p><p><i><span style=\"font-weight: 400;\">\u201c<strong><span style=\"color: #808080;\">First, we <\/span><\/strong><\/span><\/i><strong><span style=\"color: #808080;\"><i>needed <u>available players outside of our current markets<\/u><\/i><i>. So, we were seeking mainly American players to test the game. And we also <\/i><i>needed <u>qualitative feedback<\/u><\/i><i><u> from the UX team<\/u>. So, <\/i><i><u>Antidote was the perfect solution for this<\/u><\/i><\/span><\/strong><i><span style=\"font-weight: 400;\">.\u201d<\/span><\/i><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Based on that, Ankama decided to partner with Antidote to gather player-driven feedback and improve the game\u2019s early retention.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25b4dae elementor-widget elementor-widget-heading\" data-id=\"25b4dae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><br>The Solution<br>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f9b1fc elementor-widget elementor-widget-image\" data-id=\"9f9b1fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"419\" src=\"https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/Q2-1024x536.png\" class=\"attachment-large size-large wp-image-18751\" alt=\"\" srcset=\"https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/Q2-1024x536.png 1024w, https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/Q2-300x157.png 300w, https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/Q2-768x402.png 768w, https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/Q2.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fab30f6 elementor-widget elementor-widget-text-editor\" data-id=\"fab30f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-weight: 400;\">To enhance the game\u2019s user experience and reduce player churn, Ankama wanted to conduct two separate studies:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>A concept validation research<\/b><span style=\"font-weight: 400;\"> with US-based participants to gauge DOFUS Touch&#8217;s brand appeal among American players.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>A FTUE playtest<\/b><span style=\"font-weight: 400;\"> to examine new players&#8217; initial experiences with the game.<\/span><\/li><\/ol><div>\u00a0<\/div><p><span style=\"font-weight: 400;\">For the first research study, the project was divided into two parts: <\/span><b>qualitative<\/b><span style=\"font-weight: 400;\"> and <\/span><b>quantitative<\/b><span style=\"font-weight: 400;\">. The qualitative part involved <\/span><b>one-on-one interviews<\/b><span style=\"font-weight: 400;\"> with the players from Antidote\u2019s community, which was moderated by our in-house UX team.<\/span><\/p><p><span style=\"font-weight: 400;\">The quantitative segment included <\/span><b>surveys<\/b><span style=\"font-weight: 400;\"> where participants answered a series of questions, providing their insights on the assigned creatives and helping to validate hypotheses derived from the interview responses.<\/span><\/p><p><span style=\"font-weight: 400;\">Furthermore, we coordinated a FTUE playtest involving 10 players that lasted approximately 2 hours. The primary goals were to evaluate the <\/span><b>effectiveness of the game\u2019s onboarding process<\/b><span style=\"font-weight: 400;\"> and <\/span><b>understand the reasons behind player churn<\/b><span style=\"font-weight: 400;\">. This involved participants playing through the tutorial stage, early gameplay and navigating the general menu.<\/span><\/p><p><span style=\"font-weight: 400;\">We asked Ankama about Antidote\u2019s delivery process:<\/span><\/p><p><span style=\"font-weight: 400;\"><br \/><\/span><i><span style=\"font-weight: 400;\">\u201c<span style=\"color: #808080;\"><strong>With your <\/strong><\/span><\/span><\/i><span style=\"color: #808080;\"><strong><i><u>recording solution<\/u><\/i><i>, we watched how players experienced the game, what they had to say in <u>real-time as they experienced it<\/u>. That was very useful for us to<\/i><i> u<u>nderstand why they disliked or liked<\/u><\/i><i><u> some parts of the game, some elements<\/u>.<\/i><\/strong><\/span><\/p><p><span style=\"color: #808080;\"><strong><i>And that was really amazing for us to be able <u>to see how <\/u><\/i><u><i>players experience a specific combat<\/i><i>, a <\/i><\/u><\/strong><\/span><b><i><span style=\"color: #808080;\"><strong><u>specific quest.<\/u><\/strong><\/span>\u201d<\/i><\/b><\/p><p><span style=\"font-weight: 400;\">By using the features of Antidote&#8217;s platform, the Ankama team could directly receive gameplay recordings from the playtest sessions. This enabled them to observe how new players experienced the game in real-time.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9b930a elementor-widget elementor-widget-heading\" data-id=\"c9b930a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><br>The Result<br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccf27ab elementor-widget elementor-widget-image\" data-id=\"ccf27ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"419\" src=\"https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/Q3-1024x536.png\" class=\"attachment-large size-large wp-image-18758\" alt=\"An image showing the quote of Ankama&#039;s outcomes of working with Antidote\" srcset=\"https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/Q3-1024x536.png 1024w, https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/Q3-300x157.png 300w, https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/Q3-768x402.png 768w, https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/Q3.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49bd077 elementor-widget elementor-widget-text-editor\" data-id=\"49bd077\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-weight: 400;\">We asked Anakama about the results they achieved from collaborating with Antidote:\u00a0<\/span><\/p><p>\u00a0<\/p><p><i><span style=\"font-weight: 400;\">\u201c<strong><span style=\"color: #808080;\">We saw that <u>we <\/u><\/span><\/strong><\/span><\/i><strong><span style=\"color: #808080;\"><u><i>improved the retention<\/i><i> from new players <\/i><i>by about 25%<\/i><\/u><\/span><\/strong><i><span style=\"font-weight: 400;\"><span style=\"color: #808080;\"><strong> after we reworked the early game <u>based on your feedback<\/u><\/strong>.<\/span>\u201d<\/span><\/i><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Following the implementation of feedback from Antidote\u2019s UX team, DOFUS Touch underwent a successful relaunch, with Ankama commenting:<\/span><\/p><p>\u00a0<\/p><p><i><span style=\"font-weight: 400;\">\u201c<strong><span style=\"color: #808080;\">So, there was a surge of new players recently. And so, <\/span><\/strong><\/span><\/i><strong><span style=\"color: #808080;\"><i>the adaptations we implemented<\/i><i> in the game allowed us to really <\/i><i>have success with this relaunch<\/i><i>. So, there were more than 200,000 installs recently and the <\/i><i>retention is very satisfying based on our history<\/i><\/span><\/strong><i><span style=\"font-weight: 400;\">.\u201d<\/span><\/i><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Additionally, we asked Ankama about the most valuable insights gained from working with Antidote:<\/span><\/p><p>\u00a0<\/p><p><i><span style=\"font-weight: 400;\">\u201c<span style=\"color: #808080;\"><strong>The valuable insights were mainly to, as I said previously, to <\/strong><\/span><\/span><\/i><span style=\"color: #808080;\"><strong><i><u>really understand how people experience the game<\/u><\/i><i>.<\/i><\/strong><\/span><\/p><p><span style=\"color: #808080;\"><strong><i>So, that was something we had never done before, to really see <\/i><i><u>in real time how a new player experiences the game<\/u><\/i><i>. And as you included the<\/i><i> <u>audio to the recording<\/u><\/i><i>, it added value to it because the playtesters <\/i><i><u>were commenting on what they were doing<\/u><\/i><i> and that was really helpful.\u00a0<\/i><\/strong><\/span><\/p><p><span style=\"color: #808080;\"><strong><i>I<u>t was like watching a live stream, but of new players discovering the game<\/u>!<\/i><\/strong><\/span><i><span style=\"font-weight: 400;\">\u201d<\/span><\/i><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Partnering with Antidote allowed the Ankama team to understand how new players experienced DOFUS Touch, while identifying when and why players churned.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The insights gained enabled them to fine-tune the game and enhance the initial gameplay experience, which resulted in a successful relaunch with improved player retention.<\/span><\/p><p><span style=\"font-weight: 400;\">Furthermore, given that Ankama was on a tight schedule with looming project deadlines, we asked about the time savings from working with Antidote:<\/span><\/p><p><span style=\"font-weight: 400;\"><br \/><\/span><i><span style=\"font-weight: 400;\">\u201c<strong><span style=\"color: #808080;\">Yeah,<\/span><\/strong><\/span><\/i><strong><span style=\"color: #808080;\"><i> i<u>t saved a lot of time on playtesting ourselves<\/u><\/i><i>.\u201d<\/i><\/span><\/strong><\/p><p><strong><span style=\"color: #808080;\"><i>\u201cAlso, on the UX report that you provided, this was very useful for us to, well, to not have to do it ourselves. So, it <\/i><\/span><\/strong><b><i><strong><span style=\"color: #808080;\"><u>saved quite a lot of hours of work.<\/u><\/span><\/strong>\u201d<\/i><\/b><b>\u00a0<\/b><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">On top of receiving valuable player feedback, Ankama saved significant time on their game user research process, with Antidote handling the logistics such as player recruitment and playtest coordination.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Moreover, using Antidote\u2019s dedicated platform saved the team valuable time by streamlining data capture and result analysis in a single, centralized location.<\/span><\/p><p><span style=\"font-weight: 400;\">Consequently, Ankama could focus on the most important task at hand:\u00a0 improving the overall UX experience for new DOFUS Touch players.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b017b4 elementor-widget elementor-widget-heading\" data-id=\"3b017b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><br>Why Ankama Recommends Antidote<br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd8c73c elementor-widget elementor-widget-image\" data-id=\"dd8c73c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"419\" src=\"https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/B2B_BlogBanners-1024x536.png\" class=\"attachment-large size-large wp-image-18759\" alt=\"\" srcset=\"https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/B2B_BlogBanners-1024x536.png 1024w, https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/B2B_BlogBanners-300x157.png 300w, https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/B2B_BlogBanners-768x402.png 768w, https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/B2B_BlogBanners.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-740b555 elementor-widget elementor-widget-text-editor\" data-id=\"740b555\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-weight: 400;\">We asked Sacha whether he would recommend Antidote\u2019s services to other game studios and why:<\/span><\/p><p><i><span style=\"font-weight: 400;\">\u201c<strong><span style=\"color: #808080;\">Yeah, I would definitely recommend it because it was a<\/span><\/strong><\/span><\/i><strong><span style=\"color: #808080;\"><i> <u>very fast solution<\/u><\/i><i><u> and <\/u><\/i><i><u>everything was done within weeks<\/u>.<\/i><\/span><\/strong><\/p><p><strong><span style=\"color: #808080;\"><i>So, that was very valuable for us as <\/i><i><u>we were on a tight schedule<\/u><\/i><i>. We reached out quite late in our process, but you were able to provide us with the solution we needed <\/i><i>in a short timeframe<\/i><i>.\u00a0<\/i><\/span><\/strong><\/p><p><strong><span style=\"color: #808080;\"><i>A<u>nd the results were very effective<\/u><\/i><i><u>.<\/u><\/i><\/span><\/strong><\/p><p><strong><span style=\"color: #808080;\"><i>There was a <\/i><i><u>concise report that was very relevant<\/u><\/i><i><u> <\/u>and the <\/i><i><u>communication with the team was very smooth<\/u><\/i><i><u>.<\/u> We worked on Discord and we had very fast replies when we needed them.\u00a0<\/i><\/span><\/strong><\/p><p><strong><span style=\"color: #808080;\"><i>When playtesters encountered issues, <\/i><i><u>we were able to work together on fixing them very fast<\/u><\/i><i>.<\/i><\/span><\/strong><\/p><p><i><span style=\"font-weight: 400;\"><strong><span style=\"color: #808080;\">So, yeah, the team was very cool and very hard at work!<\/span><\/strong>\u201d<\/span><\/i><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">In summary, Sacha highlighted the following key reasons for recommending our services:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Fast turnaround<\/strong><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Assistance with coordinating the studies<\/strong><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Antidote platform\u2019s deliverables: gameplay recording, players\u2019 think-aloud comments and surveys.\u00a0<\/strong><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>A valuable UX report<\/strong><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Effective communication<\/strong><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Want to experience the same benefits and results?<\/span><\/p><p><span style=\"font-weight: 400;\">If you&#8217;re a game studio or publisher seeking support for your upcoming game user research project, <a href=\"https:\/\/antidote.gg\/contact\/\">partner with Antidote<\/a> to obtain user-driven feedback from your target audience.<\/span><\/p><p><span style=\"font-weight: 400;\">Let us handle the heavy lifting, allowing you to focus on delivering extraordinary gaming experiences to your players!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Learn how DOFUS Touch improved new player retention by 25% and experienced a successful relaunch with over 200,000 downloads after partnering with Antidote&#8217;s targeted playtesting and insightful UX analysis.<\/p>\n","protected":false},"author":26,"featured_media":18883,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[552,555,551],"tags":[447,445,451,449],"class_list":["post-18741","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","category-concept-validation","category-first-time-user-experience-ftue","category-player-recruitment-coordination","tag-ankama-case-study","tag-case-study","tag-dofus-touch-case-study","tag-ftue-case-study"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Ankama Increased Their New Player Retention Rate by 25% with Antidote<\/title>\n<meta name=\"description\" content=\"Learn how Ankama enhanced player retention with Antidote&#039;s First Time User Experience services. 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