{"id":18741,"date":"2024-05-08T16:14:01","date_gmt":"2024-05-08T14:14:01","guid":{"rendered":"https:\/\/antidote.gg\/?p=18741"},"modified":"2026-08-18T13:05:57","modified_gmt":"2026-08-18T11:05:57","slug":"ankama-ftue","status":"publish","type":"case-study","link":"https:\/\/antidote.gg\/ja\/case-study\/ankama-ftue\/","title":{"rendered":"How DOFUS Touch increased new player retention by 25% across 250,000+ downloads"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18741\" class=\"elementor elementor-18741\" data-elementor-post-type=\"case-study\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a1733c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a1733c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f0dd79\" data-id=\"3f0dd79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5e935a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e935a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e79a269\" data-id=\"e79a269\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6aa47f9 elementor-widget elementor-widget-heading\" data-id=\"6aa47f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><br>Quick Summary \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45311fb elementor-widget elementor-widget-text-editor\" data-id=\"45311fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><p class=\"p1\">Ankama wanted to improve the gameplay experience for new players and support the relaunch of DOFUS Touch in the US market.<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p class=\"p1\">They needed to understand where new players were dropping off and what was affecting early retention.<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p class=\"p1\">Ankama ran concept and FTUE studies with Antidote, testing the game with their target players to uncover friction points and identify opportunities to improve the new user experience.<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p class=\"p1\">The changes informed by player feedback helped increase new player retention by 25%, while the relaunch went on to generate 200,000+ downloads.<\/p><\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2ba670 elementor-widget elementor-widget-video\" data-id=\"e2ba670\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=hWS2e5JUFWY&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc4de86 elementor-widget elementor-widget-text-editor\" data-id=\"dc4de86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p><strong><span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 10pt;\"><i>A video interview with Sacha Vetu, Product Manager at Ankama, who discusses his experience working with Antidote<\/i><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d6aab7 elementor-widget elementor-widget-heading\" data-id=\"3d6aab7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><br>The Company <br>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04bbea3 elementor-widget elementor-widget-image\" data-id=\"04bbea3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"419\" src=\"https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/dofus-touch-1024x536.png\" class=\"attachment-large size-large wp-image-24238\" alt=\"\" srcset=\"https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/dofus-touch-1024x536.png 1024w, https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/dofus-touch-300x157.png 300w, https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/dofus-touch-768x402.png 768w, https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/dofus-touch.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5101d40 elementor-widget elementor-widget-text-editor\" data-id=\"5101d40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.ankama.com\/en\">Ankama<\/a>, founded in 2001, is a world-renowned game studio based in Roubaix, France.<\/span><\/p><p><span style=\"font-weight: 400;\">Ankama blends video games with various forms of media including animation, comics and board games to create immersive storytelling experiences.<\/span><\/p><p><span style=\"font-weight: 400;\">Their flagship titles, <\/span><a href=\"https:\/\/www.dofus.com\/en\/prehome\"><b>DOFUS<\/b><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.wakfu.com\/en\/prehome\"><b>WAKFU<\/b><\/a><span style=\"font-weight: 400;\">, are tactical MMORPGs that submerge players in the whimsical Krosmoz universe, embarking them on quests to retrieve magical dragon eggs known as Dofus.<\/span><\/p><p><span style=\"font-weight: 400;\">The studio is recognized for its innovative approach to combining game development with other forms of entertainment, creating a unique, cross-media narrative experience for its audience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc9a1e7 elementor-widget elementor-widget-heading\" data-id=\"cc9a1e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><br>The Challenge <br>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2aba18 elementor-widget elementor-widget-image\" data-id=\"d2aba18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"419\" src=\"https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/Q1-1024x536.png\" class=\"attachment-large size-large wp-image-24240\" alt=\"\" srcset=\"https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/Q1-1024x536.png 1024w, https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/Q1-300x157.png 300w, https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/Q1-768x402.png 768w, https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/Q1.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ec8d9f elementor-widget elementor-widget-text-editor\" data-id=\"6ec8d9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Ankama wanted to <\/span>improve the overall user experience for DOFUS Touch, a mobile version of the game.<\/p><p>The goal was to make the game more accessible and appealing to new players, enhancing its friendliness and facilitating expansion into new markets.\u00a0<\/p><p><span style=\"font-weight: 400;\">To achieve this, the team at Ankama aimed to conduct <\/span>a <b><a href=\"https:\/\/antidote.gg\/antidote-services\/first-time-user-experience-ftue-playtesting\/\">First Time User Experience (FTUE) playtest<\/a><\/b><span style=\"font-weight: 400;\"> to gather insights from their target audience. In addition, they wanted to carry out a series of <\/span><a href=\"https:\/\/antidote.gg\/antidote-services\/game-concept-validation\/\"><b>concept validation sessions<\/b><\/a><span style=\"font-weight: 400;\"> to gather player perspectives on the specific game elements.<\/span><\/p><p><span style=\"font-weight: 400;\">When asked about what encouraged them to seek external assistance with their project, <strong>Sacha<\/strong>, <strong>Product Manager at Ankama<\/strong>, responded by saying:<\/span><\/p><blockquote><p><i><span style=\"font-weight: 400;\">\u201c<strong><span style=\"color: #808080;\">First, we <\/span><\/strong><\/span><\/i><strong><span style=\"color: #808080;\"><i>needed available players outside of our current markets<\/i><i>. So, we were seeking mainly American players to test the game. And we also <\/i><i>needed qualitative feedback<\/i><i> from the UX team. So, <\/i><i>Antidote was the perfect solution for this<\/i><\/span><\/strong><i><span style=\"font-weight: 400;\">.\u201d<\/span><\/i><\/p><\/blockquote><p><span style=\"font-weight: 400;\">Based on that, Ankama decided to partner with Antidote to gather player-driven feedback and improve the game\u2019s early retention.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25b4dae elementor-widget elementor-widget-heading\" data-id=\"25b4dae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><br>The Solution<br>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f9b1fc elementor-widget elementor-widget-image\" data-id=\"9f9b1fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"419\" src=\"https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/Q2-1024x536.png\" class=\"attachment-large size-large wp-image-24242\" alt=\"\" srcset=\"https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/Q2-1024x536.png 1024w, https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/Q2-300x157.png 300w, https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/Q2-768x402.png 768w, https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/Q2.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fab30f6 elementor-widget elementor-widget-text-editor\" data-id=\"fab30f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-weight: 400;\">To enhance the game\u2019s user experience and reduce player churn, Ankama wanted to conduct two separate studies:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>A concept validation research<\/b><span style=\"font-weight: 400;\"> with US-based participants to gauge DOFUS Touch&#8217;s brand appeal among American players.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>A FTUE playtest<\/b><span style=\"font-weight: 400;\"> to examine new players&#8217; initial experiences with the game.<\/span><\/li><\/ol><div>\u00a0<\/div><p>For the first research study, the project was divided into two parts: qualitative and quantitative. The qualitative part involved one-on-one interviews with the players from Antidote\u2019s community, which was moderated by our in-house UX team.<\/p><p>The quantitative segment included surveys where participants answered a series of questions, providing their insights on the assigned creatives and helping to validate hypotheses derived from the interview responses.<\/p><p>Furthermore, we coordinated a FTUE playtest involving 10 players that lasted approximately 2 hours. The primary goals were to evaluate the effectiveness of the game\u2019s onboarding process and understand the reasons behind player churn. This involved participants playing through the tutorial stage, early gameplay and navigating the general menu.<\/p><p><span style=\"font-weight: 400;\">We asked Ankama about Antidote\u2019s delivery process:<\/span><\/p><blockquote><p><span style=\"font-weight: 400;\"><br \/><\/span><i><span style=\"font-weight: 400;\">\u201c<span style=\"color: #808080;\"><strong>With your <\/strong><\/span><\/span><\/i><span style=\"color: #808080;\"><strong><i>recording solution<\/i><i>, we watched how players experienced the game, what they had to say in real-time as they experienced it. That was very useful for us to<\/i><i> understand why they disliked or liked<\/i><i> some parts of the game, some elements.<\/i><\/strong><\/span><\/p><p><span style=\"color: #808080;\"><strong><i>And that was really amazing for us to be able to see how <\/i><i>players experience a specific combat<\/i><i>, a <\/i><\/strong><b><i><strong>specific quest.<\/strong>\u201d<\/i><\/b><\/span><\/p><\/blockquote><p><span style=\"font-weight: 400;\">By using the features of Antidote&#8217;s platform, the Ankama team could directly receive gameplay recordings from the playtest sessions. This enabled them to observe how new players experienced the game in real-time.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9b930a elementor-widget elementor-widget-heading\" data-id=\"c9b930a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><br>The Result<br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccf27ab elementor-widget elementor-widget-image\" data-id=\"ccf27ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"419\" src=\"https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/Q3-1024x536.png\" class=\"attachment-large size-large wp-image-24244\" alt=\"\" srcset=\"https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/Q3-1024x536.png 1024w, https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/Q3-300x157.png 300w, https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/Q3-768x402.png 768w, https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/Q3.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49bd077 elementor-widget elementor-widget-text-editor\" data-id=\"49bd077\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-weight: 400;\">We asked Anakama about the results they achieved from collaborating with Antidote:\u00a0<\/span><\/p><blockquote><p><i><span style=\"font-weight: 400;\">\u201c<strong><span style=\"color: #808080;\">We saw that we <\/span><\/strong><\/span><\/i><strong><span style=\"color: #808080;\"><i>improved the retention<\/i><i> from new players <\/i><i>by about 25%<\/i><\/span><\/strong><i><span style=\"font-weight: 400;\"><span style=\"color: #808080;\"><strong> after we reworked the early game based on your feedback<\/strong>.<\/span>\u201d<\/span><\/i><\/p><\/blockquote><p><span style=\"font-weight: 400;\">Following the implementation of feedback from Antidote\u2019s UX team, DOFUS Touch underwent a successful relaunch, with Ankama commenting:<\/span><\/p><blockquote><p><i><span style=\"font-weight: 400;\">\u201c<strong><span style=\"color: #808080;\">So, there was a surge of new players recently. And so, <\/span><\/strong><\/span><\/i><strong><span style=\"color: #808080;\"><i>the adaptations we implemented<\/i><i> in the game allowed us to really <\/i><i>have success with this relaunch<\/i><i>. So, there were more than 200,000 installs recently and the <\/i><i>retention is very satisfying based on our history<\/i><\/span><\/strong><i><span style=\"font-weight: 400;\">.\u201d<\/span><\/i><\/p><\/blockquote><p><span style=\"font-weight: 400;\">Additionally, we asked Ankama about the most valuable insights gained from working with Antidote:<\/span><\/p><blockquote><p><i><span style=\"font-weight: 400;\">\u201c<span style=\"color: #808080;\"><strong>The valuable insights were mainly to, as I said previously, to <\/strong><\/span><\/span><\/i><span style=\"color: #808080;\"><strong><i>really understand how people experience the game<\/i><i>.<\/i><\/strong><\/span><\/p><p><span style=\"color: #808080;\"><strong><i>So, that was something we had never done before, to really see <\/i><i>in real time how a new player experiences the game<\/i><i>. And as you included the<\/i><i> audio to the recording<\/i><i>, it added value to it because the playtesters <\/i><i>were commenting on what they were doing<\/i><i> and that was really helpful.\u00a0<\/i><\/strong><\/span><\/p><p><span style=\"color: #808080;\"><strong><i>It was like watching a live stream, but of new players discovering the game!<\/i><\/strong><\/span><i><span style=\"font-weight: 400;\">\u201d<\/span><\/i><\/p><\/blockquote><p><span style=\"font-weight: 400;\">Partnering with Antidote allowed the Ankama team to understand how new players experienced DOFUS Touch, while identifying when and why players churned.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The insights gained enabled them to fine-tune the game and enhance the initial gameplay experience, which resulted in a successful relaunch with improved player retention.<\/span><\/p><p><span style=\"font-weight: 400;\">Furthermore, given that Ankama was on a tight schedule with looming project deadlines, we asked about the time savings from working with Antidote:<\/span><\/p><blockquote><p><span style=\"font-weight: 400;\"><br \/><\/span><i><span style=\"font-weight: 400;\">\u201c<strong><span style=\"color: #808080;\">Yeah,<\/span><\/strong><\/span><\/i><strong><span style=\"color: #808080;\"><i> it saved a lot of time on playtesting ourselves<\/i><i>.\u201d<\/i><\/span><\/strong><\/p><p><strong><span style=\"color: #808080;\"><i>\u201cAlso, on the UX report that you provided, this was very useful for us to, well, to not have to do it ourselves. So, it <\/i><\/span><\/strong><b><i><strong><span style=\"color: #808080;\">saved quite a lot of hours of work.<\/span><\/strong>\u201d<\/i><\/b><b>\u00a0<\/b><\/p><\/blockquote><p><span style=\"font-weight: 400;\">On top of receiving valuable player feedback, Ankama saved significant time on their game user research process, with Antidote handling the logistics such as player recruitment and playtest coordination.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Moreover, using Antidote\u2019s dedicated platform saved the team valuable time by streamlining data capture and result analysis in a single, centralized location.<\/span><\/p><p><span style=\"font-weight: 400;\">Consequently, Ankama could focus on the most important task at hand:\u00a0 improving the overall UX experience for new DOFUS Touch players.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b017b4 elementor-widget elementor-widget-heading\" data-id=\"3b017b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><br>Why Ankama Recommends Antidote<br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd8c73c elementor-widget elementor-widget-image\" data-id=\"dd8c73c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"419\" src=\"https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/B2B_BlogBanners-1024x536.png\" class=\"attachment-large size-large wp-image-24246\" alt=\"\" srcset=\"https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/B2B_BlogBanners-1024x536.png 1024w, https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/B2B_BlogBanners-300x157.png 300w, https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/B2B_BlogBanners-768x402.png 768w, https:\/\/antidote.gg\/wp-content\/uploads\/2024\/05\/B2B_BlogBanners.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-740b555 elementor-widget elementor-widget-text-editor\" data-id=\"740b555\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-weight: 400;\">We asked Sacha whether he would recommend Antidote\u2019s services to other game studios and why:<\/span><\/p><blockquote><p><i><span style=\"font-weight: 400;\">\u201c<strong><span style=\"color: #808080;\">Yeah, I would definitely recommend it because it was a<\/span><\/strong><\/span><\/i><strong><span style=\"color: #808080;\"><i> very fast solution<\/i><i> and <\/i><i>everything was done within weeks.<\/i><\/span><\/strong><\/p><p><strong><span style=\"color: #808080;\"><i>So, that was very valuable for us as <\/i><i>we were on a tight schedule<\/i><i>. We reached out quite late in our process, but you were able to provide us with the solution we needed <\/i><i>in a short timeframe<\/i><i>.\u00a0<\/i><\/span><\/strong><\/p><p><strong><span style=\"color: #808080;\"><i>And the results were very effective<\/i><i>.<\/i><\/span><\/strong><\/p><p><strong><span style=\"color: #808080;\"><i>There was a <\/i><i>concise report that was very relevant<\/i><i> and the <\/i><i>communication with the team was very smooth<\/i><i>. We worked on Discord and we had very fast replies when we needed them.\u00a0<\/i><\/span><\/strong><\/p><p><strong><span style=\"color: #808080;\"><i>When playtesters encountered issues, <\/i><i>we were able to work together on fixing them very fast<\/i><i>.<\/i><\/span><\/strong><\/p><p><i><span style=\"font-weight: 400;\"><strong><span style=\"color: #808080;\">So, yeah, the team was very cool and very hard at work!<\/span><\/strong>\u201d<\/span><\/i><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>See how Ankama used concept validation and FTUE playtesting to identify opportunities to improve the Dofus Touch experience and increase new player retention by 25%.<\/p>\n","protected":false},"author":26,"featured_media":18883,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[552,555,549,551],"tags":[447,445,451,449],"class_list":["post-18741","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","category-concept-validation","category-first-time-user-experience-ftue","category-multiplayer-game-testing","category-player-recruitment-coordination","tag-ankama-case-study","tag-case-study","tag-dofus-touch-case-study","tag-ftue-case-study"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Dofus Touch increased new player retention by 25% across 250,000+ downloads<\/title>\n<meta name=\"description\" content=\"Discover how Ankama increased DOFUS Touch&#039;s new player retention by 25% across 250,000+ downloads through remote playtesting.\" \/>\n<meta name=\"robots\" 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